Digital Freight Matching
Digital Freight Matching uses artificial intelligence to automatically connect available freight loads with the most suitable carriers in real-time. Traditionally, freight brokers manually paired shipments with carriers, a time-consuming process prone to delays and missed opportunities. With AI-driven digital platforms, logistics providers can optimize capacity, reduce empty miles, and quickly secure reliable transport partners based on cost, route, and availability.
How Digital Freight Matching Works?
AI-driven freight matching platforms gather data from multiple sources, including available loads, carrier capacity, lane preferences, pricing history, GPS locations, and delivery deadlines. Machine learning algorithms then evaluate this data and rank the best-fit carriers for each shipment. These suggestions are shared instantly with carriers via mobile apps, TMS systems, or API integrations with platforms like CargoWise. AI continues to learn from successful matches, rejections, and market conditions to improve future recommendations. It also helps automate rate negotiation, carrier onboarding, and lane assignments for continuous optimization.
Key Benefits for Logistics & Operations Teams
Data Accuracy at Scale
AI processes massive volumes of real-time load and carrier data, making smarter matching decisions that outperform manual planning.
Faster Turnaround Times
Matches happen within seconds, significantly reducing the time spent on calls or emails to fill capacity or move urgent shipments.
System-wide Visibility
With integrated dashboards, dispatchers and logistics teams can track freight movements, carrier status, and fulfillment metrics in real-time.
Reduced Manual Intervention
AI handles the bulk of matching, communication, and selection processes, reducing reliance on human brokers and speeding up execution.
Conclusion
Digital Freight Matching revolutionizes how freight is booked and moved. By combining AI, automation, and real-time data, logistics operations can scale quickly, reduce costs, and improve carrier utilization. Integrated with systems like CargoWise, it transforms the freight procurement process into a faster, smarter, and more efficient engine that supports high-volume, modern supply chains.